Dex One

Mobile strategy workshop developed framework to increase adoption of Salesforce in the field to allow for information at point-of-sale, competitive differentiation

Challenge: Increase Adoption of Salesforce to be Competetive

  • Wanted to be able to get information at point-of-sale in real-time
  • Needed to be more user-focused and increase user experience and ultimately adoption
  • Needed to update brand image to compete in high-tech ad sales environment

Solution: Mobile Workshop

  • Two day onsite workshop produced business assessment and recommendations within two weeks including user assessment and cultural observations, mobile strategy, architecture and mock-ups

Results: Executive Buy-In on Mobile Strategy

  • Drove internal discussion
  • Renewed executive focus on user experience, ease of use and scalability of business applications
  • Outlined core use cases to transform the field sales selling process